Deadspin first reports:
“Last month, Cougar Life—”the cougar dating site for younger hot men to meet sexy older professional women”—surveyed its female members. David Wright beat out Cole Hamels and Matt Kemp to take the title of “hottest cub.” It was for PR, sure, but it was good PR. It got play everywhere from SI to Fox Sports to the New York tabloids.
An enterprising staffer in the Mets’ marketing and communications department took notice, and on Friday morning he fired off an email to Cougar Life. Maybe the cougars could mobilize to put Wright in the All-Star Game?
From: [redacted] <[redacted]@nymets.com>
Date: Fri, Jun 7, 2013 at 10:18 AM
Subject: David Wright ASG Push- CougarLife
We are trying to help push David Wright into the starting line-up for the 2013 MLB All-Star Game at Citi Field (his home stadium). He currently trails in the voting by 100,000 votes, even though he won win your vote as “MLB’s Hottest Cub”. We were wondering if you would be able to blog/post a story asking your users (who apparently admire David and would love seeing him play in the All-Star Game) to go to the below link to vote David and #VoteWrightNow as he needs their help. Voting online ends July 3rd and updates come out once a week, so the more support/posts about David the better. We would be able to share weekly updates if you would like to help push “your cub” into the game and ask your members to #VoteWrightNow @ mets.com.
Let me know if you have any questions and feel free to give me a call if you would like to discuss over the phone.
Thanks for all your help.
(We’ve redacted all names, per the tipster’s request.)
A few hours later, he got a response from a PR specialist at Avid Life Media, which owns Cougar Life as well as dating websites Ashley Madison, ManCrunch, and Swappernet. The email, and all subsequent ones, were also cc’d to other employees at Avid Life.
From: [redacted] <[redacted]@avidlifemedia.com>
Date: Fri, Jun 7, 2013 at 1:30 PM
Subject: Re: David Wright ASG Push- CougarLife
To: [redacted] <[redacted]@nymets.com>
Thank you for reaching out to us! We would be delighted to partner with you guys on this initiative seeing as our females are very fond of Mr. “Right”! I’m going to meet with our social media director this afternoon to plan strategy and we’ll get back to you later today or Monday with a plan.
Quick question: David Wright is engaged, correct? If by chance he recently became single, we would love to do a “win a date” contest!
Please let me know if you have any questions in the meantime.
PS. Our spokeswoman Marlo Jordan (Miss CougarLife) is doing sports radio interviews across the country this week because of the “hot baseball cubs” survey… there’s lots of buzz about David winning top spot!
The weekend came and went, and on Monday morning the Mets marketing employee gave Avid Life’s PR person a call. She told him Cougar Life would love to help out, and pitched a few ideas.
“We’d blast our New York females asking them to vote,” she tells me. “We’d do blog posts, Facebook posts, Twitter posts, and a press release to boost attention. In exchange, I wanted ballgame tickets for a giveaway and a meet-and-greet with David for a member or two. He said both were probably possible but he’d confirm.”
After she sent a follow-up email reiterating the ideas floated in the phone call, the Mets employee wanted to get down to hard numbers.”
Read the rest of the article here: http://ow.ly/m2TpE